Archive for January, 2010
User Personas Crank Up Your ROI (With Examples)
Ever feel like you’ve done everything you can do to squeeze that last percentage of conversion out of your campaign - and you’re struggling to get it any higher? You feel like you have split-tested plenty of ads and written (or copied someone’s) “best” landing page and sales copy for the offer - but [...]
30Jan2010 | ImagesAndWords | 6 comments | Continued
The Swipe File - A Marketer’s Inspirational Injection
One thing my wife sometimes gets on me for, is being a pack rat, or a hoarder. She’s the opposite of me in that sense - and is happy to throw out old things and keep clutter and storage to a minimum. Nothing wrong with that. And I have to admit that she has [...]
25Jan2010 | ImagesAndWords | 2 comments | Continued

