E-mail Marketing
User Personas Crank Up Your ROI (With Examples)
Ever feel like you’ve done everything you can do to squeeze that last percentage of conversion out of your campaign - and you’re struggling to get it any higher? You feel like you have split-tested plenty of ads and written (or copied someone’s) “best” landing page and sales copy for the offer - but [...]
30Jan2010 | ImagesAndWords | 6 comments | Continued
The Swipe File - A Marketer’s Inspirational Injection
One thing my wife sometimes gets on me for, is being a pack rat, or a hoarder. She’s the opposite of me in that sense - and is happy to throw out old things and keep clutter and storage to a minimum. Nothing wrong with that. And I have to admit that she has [...]
25Jan2010 | ImagesAndWords | 2 comments | Continued

