Landing Pages

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User Personas Crank Up Your ROI (With Examples)

Ever feel like you’ve done everything you can do to squeeze that last percentage of conversion out of your campaign - and you’re struggling to get it any higher? You feel like you have split-tested plenty of ads and written (or copied someone’s) “best” landing page and sales copy for the offer - but [...]

30Jan2010 | ImagesAndWords | 6 comments | Continued
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The Swipe File - A Marketer’s Inspirational Injection

One thing my wife sometimes gets on me for, is being a pack rat, or a hoarder. She’s the opposite of me in that sense - and is happy to throw out old things and keep clutter and storage to a minimum. Nothing wrong with that. And I have to admit that she has [...]

25Jan2010 | ImagesAndWords | 2 comments | Continued
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Research - What to use PPC Bully for (and How)

You won’t find any affiliate links for PPC bully in this post. Simply because I don’t bother. There are already tons of “reviews” out there on PPC Bully, and they’re all plugging it one way or another. Nothing wrong with that - but I just wanted to give my readers an honest opinion on this [...]

2Oct2009 | ImagesAndWords | 2 comments | Continued
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Impress Your Visitors with a Graphically Dynamic Landing Page

Here’s a trick I have been using for a while on many of my landing pages.
Disclaimer: If you’re making your own landing pages, you need some basic PHP knowledge to do this. If you’re having your landing pages outsourced however, just show this post to your designer and he will know what to do. [...]

4Jun2009 | ImagesAndWords | 14 comments | Continued