How to Use PLR Content to Break Into Foreign Markets

The following is a guest post by RiddarhusetGal, a fellow internet marketer and domainer. Her interests lie in international virtual real estate development, with a focus on monetizing domains outside of traditional revenue models.

She got into the business after studying real estate Management at The Royal Institute of Technology in Stockholm, Sweden. Before that she worked as an analyst at an investment bank in New York and an associate at a management consulting firm in Washington DC. Her interest in the business started before graduate school where she worked at an internet start up funded by Summit Partners.

She started in the business just last year and is eager to network with community members.
Here is her first contribution to Profitapolis:

How to Use PLR Content to Break Into Foreign Markets
Everyone is saying MFA is dead, Affiliate Marketing is way too competitive, all the good domains are taken and various other doomsday litanies you’ve probably all heard before. But guess what? These monetization strategies have barely hit foreign shores. And with your knowledge of how the English-speaking markets work, you can get in early and cash in big time before the “crowd” knows what even hit them.

Consider this. At a hush hush insider’s session at DomainFest earlier this year, many of the domaining world’s biggest juggernauts were presented with the data on the untapped opportunities outside of the traditional English speaking markets. Attendees were eager to learn more and get in on the ground floor. What does some of this barely-talked-about data look like?

Take a look at this for instance and see if you can read between the lines:

Consider that these are the countries with the world’s highest internet penetration. Most of these countries are wealthy or “middle” income countries meaning a) people are online and b) people have money to spend.

Are you ready to sell to them?

Here’s how…

Step 1 - Get Foreign Language Content from a PLR Provider

Find a PLR provider that translates their English content into the foreign languages of prime markets (examples would include: Dutch, French, Spanish, Italian or Russian). Some even do Chinese and Japanese. I tend to stay away from these because they don’t use the same alphabets as the other Latin-based languages do and it is hard to cut and paste the content you’ll be receiving in a text file speedily. And, this is exactly what you’ll be doing since it is that easy.

Tip 1: Check out http://free.plrpro.com. What I did during my test to see if this works is download their free PLR packs. You can get enough content to build several 10 page mini-sites with the free content they provide.

Tip 2: Search the web for some free PLR content if you don’t go with PlrPro. Try to stick to articles related to something commercial that has universal consumer appeal (shoes, clothes, etc.) or in big money commercial industries where companies are online and marketing (banking & finance, real estate, careers and jobs, travel, etc). Why? Because a) you want people advertising a lot to push bid prices up (if you are monetizing your site via ads) or you want people who have or will have affiliate programs (which you can market on your website).

Your can use Babel or Google Translator to translate PLR articles into the language of your choice. The good thing is that there are no duplicate penalties for the same article in several different languages. Yes the content is kind of mediocre. But guess what, I’ve used this exact process, bookmarked the sites and awakened in the morning to several people having Dugg the Story. Fortunately, since there is a much less competition and content in foreign languages, the bar is a little lower for you. I also happen to think people give you points for trying to write content in their native-language as it is very obvious that the information has been translated. Either way, it works….

Quick Note: If you do decide to test this, I’d go with free PLRPro because a) the files you get will have an English version along with the foreign language version already included, and b) they’ve already done pretty in-depth keyword competitive research (esp. KEI) and there’s no need to remake the wheel. Also the nice thing about a premium PLR provider is that they only write niche articles around high traffic low competition keywords that 1) have a fair amount of advertising competition (so you should get at least $.10/click if you go the Pay Per Click route) and 2) they provide a list of affiliate programs you can attach to the content (this list comes in an Excel file too).

Step 2 – Do Some Traffic Analysis with the Adwords Tool

The article files you’ll get will be .txt files and the name of the files will be the keyword in English:

When you open up the document, you’ll see this:

Line 1 is The keyword (highlighted in blue)
Line 2 is the Word Count (here 431)
Line 3 is the Keyword Density (the keyword which is “bad breath” in Italian) is mentioned 8 times with a keyword density of 1.86%
Line 4 is The Article Title, here it is “Che cosa da fare circa alito difettoso”

This is great! This means you don’t have to know what the hell the article is saying (if you are too lazy to read all the English versions) and still get work done quickly, easily and effectively. All you have to do is take the keywords from Line 1 and make a list of all these keywords which you can throw into Adwords Traffic Estimator. I did this because I wanted to start off with just 10 articles (i.e. 10 keywords to target) and I wanted to find out which keywords were getting the most traffic. If you want you can just throw up all the articles and see which ones stick (it could be the long tail words with less traffic that really convert for you).

When you use Traffic Estimator, you want to make sure you choose the language and country appropriately:

Select targeting and countries:

NOTE: For countries, you may want to choose several. For instance, while most of the people speaking Italian live in Italy, most of the people who speak Portuguese don’t live in Portugal, they live in Brazil. Similarly, if you choose a country like France, there’s a large segment of the French-speaking world that lives outside of France so you have to do a little research to figure out which countries to target (in other words, you don’t want to leave money on the table unnecessarily). What I would do is stick with the countries (above) that have internet penetration above 50%, that way you know you are targeting countries where people are online.

If you really want to do your research (this is the kind of advanced research that the average internet marketer isn’t doing mind you….) you can create a matrix that matches the high-internet-penetration-countries with those countries that have high per capital income (pretty much all the countries in Northern and Western Europe are good. With the Eastern European countries you have to be more selective – consider the Eastern European countries that have just joined the European Union).

Step 3 – Use Wordpress with SEO Plug-ins To Set Up Your Mini Site

With this method, you can set up a mini site without being fluent in a language. What you want to do is make the post/page title what’s in Line 4 (i.e. the article title which has the keyword/words in it) and the Slug should also be named what’s in Line 4. This way, your titles will match your keywords as will your URLs. If you are feeling really ambitious, you can search the text of the article for the keyword and each time the keyword is mentioned, you create a text link from the keyword to the homepage (or the post/title page). Since there are always fewer results for foreign language pages in Google, this kind of internal linking can give you a boost.

Step 4 – Add Your Favorite Advertising Partner

I’d start off with Adsense but you could try Exoclick as well (since they too are very international, especially in Europe).

Step 5 – Get Indexed Fast With Social Bookmaring

Use SocialMarker or SocialPoster and bookmark to the “Best” (that is, most traffic) and the dofollow sites for fast indexing.

Within 24-48 hours I had an entire mini-site up and ranking for many generic terms. You can too. These are terms that are owned by large corporate entities in English-speaking countries.

This kind of forward development may take you a bit longer to earn a huge return but the potential is virtually unlimited. This is the sort of forward thinking that Frank Shilling did 5 or six years ago. You can look at this as a domaining strategy or a marketing strategy. You can buy foreign ccTLD domain names and set up full fledged mini sites with PLR in an hour or two. With such little competition, you can have them up and ranking in no time.

When these markets catch up with their English-speaking counterparts (heck, they may even surpass them), you’ll be sitting pretty.

Give it a try and see what works for you. Tweak the model based on your expertise. Then, rinse and repeat!

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